Choosing cheap golf balls doesn't really say anything about the quality of the balls. Using them doesn't mean your performance will suffer. What it does mean is that you will save lots of money. Golf can be a pretty expensive sport even though the equipment is pretty basic: golf balls, golf clubs and a golf bag. The best way to save money as you begin learning the sport is to buy cheap balls since you won't have much control over your shots. You are bound to lose more than a few as you build your skill and patience.
I once worked for a creative director who came from the old school. His father was a creative director before him, and he firmly believed the position warranted the same level of respect as any marketing executive. He commanded much influence through the company, managed both design and copywriters, and taught me countless things about design, business and management.
One of the key lessons that has stuck with me through the years concerned logo design. It’s not a fancy or even novel idea, but it boils down everything about the technical drafting of logos I’ll ever need to remember:
A logo should be able to look good on a golf ball.
Think about it. A mark should be unique and simple enough to be stamped on a tiny plastic white ball and still make an impression on people whacking it several hundred yards with a nine iron.
One of the more interesting things I’ve noticed about branding in general is that the larger the company, the simpler the logo. Microsoft. IBM. FedEx. CDW. The new Sprint logo. All of these brands can be reproduced perfectly on a golf ball. Common traits:
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